Founded in 1892 by Stanfords first graduates, the Stanford Alumni Association (SAA) is today a division of Stanford University and seeks to reach, serve and engage all 220,000+ Stanford alumni and students worldwide. This includes gold-standard alumni relations programming and communications (from Reunion Homecoming to Travel/Study to STANFORD magazine), and an increasingly powerful set of digital programs that engage alumni daily.
The Digital Media & Community Manager reports to the Director of Digital & Data and leads high-visibility and high-profile social media community programs for SAA. This includes strategy development, editorial direction, management, operations and analytics. This role stewards an alumni community at the scale of a top 3 geographic alumni market (e.g., >45,000 currently on Facebook, over 14,000 on Twitter and over 13,000 on Instagram), and is directly responsible for hundreds to thousands of daily touches with alumni.
The Digital Media & Community Manager requires a forward-thinking, strategic, editorial mindset; great writing chops and artful content development skills to deliver on-voice, on-brand, engaging daily content to significantly different communities through each social program; and maturity and strong judgement to act as an early warning and crisis management function for the organization. Internally, the position requires strong analytical abilities (to derive insights from the real-time social data stream to share with the organization), poise (to liaise, present to, and advise leadership), forward-thinking (to understand, leverage, and work in the fast-moving social space), and trust (to successfully act as a thought leader and expert resource in this space for colleagues across all departments).
Lead digital community-building through social media channels, blogs and the web. Manage development and implementation of digital community strategy for SAA; including how to engage customers and fundamentally impact its relationship with constituents. Manage constituent complaints and reputational issues and other high priorities on digital channels.
Own strategy, editorial direction, management, operations and analytics for Stanford Alumni on Facebook, Stanford Alumni on Twitter, Stanford Alumni on Instagram and other (e.g., YouTube, Snapchat) social programs
Manage the community by helping alumni reach and interact with other alumni, helping solve customer service issues, making introductions, crowdsourcing and hosting the party
Lead new experiments in the social space: new channels, new content series, new technologies, new ways to leverage user-generated content (coordinated hashtags), new ways to engage volunteers
Constant, always-on monitoring of our communities inside and outside of traditional business hours
Own our social & community strategy, social portfolio and dedicated social budget
Immerse in the latest trends and happenings in the space, always looking forward and looking out for new digital and social opportunities to engage our alumni and students.
Responsible for ownership and management of digital channels and/or the web. Oversee editorial strategy and voice (of the content through the channels).
Iterative, data-driven, on-brand, on-voice digital content development
Build a community-focused, program-centric plan to grow our communities through organic and paid outreach
Develop rolling 3-6 month editorial Stanford and SAA milestones calendar for social
Set program-centric guidelines and best practices for Facebook advertising and other opportunities for marketing SAA programs and services where appropriate in our overall community strategy
Oversee production and management of approved social ad campaigns in close partnership with Marketing
Analyze social data and provide insights to staff at all levels.
Act as an early warning system to alert the organization to important needs or concerns of the alumni community; advise executives on crisis management and response; track topics of particular organizational interest
Social listening and data inbound to the organization, report on top-performing content, develop and manage analytics, recap social response to events, share insights on our internal blog
Partner with internal stakeholders such as program teams, service teams, IT, campus partners to achieve program goals and to ensure coordination. Hire, coach and manage a team.
Manage, mentor one full-time Digital Media & Community Specialist
Hire, manage, mentor student interns
Collaborate with other areas of Digital & Data on joint digital ventures: social + web; social + data
Advise and provide expert guidance to other SAA program-specific social media efforts and collaborations
Be a thought leader in the organization, delivering presentations, advising leadership, holding seminars/workshops for staff to learn more about social
Liaise with campus partners