| General Summary of Responsibilities: Under the direction of the COO, the Manager, Marketing & Communications is responsible for the planning and implementation of the strategic direction of Association Forum branding and marketing across the association. The successful incumbent will bring innovation and creativity to the development of marketing and social media plans, ensuring digital marketing efforts are industry leading. The Manager, Marketing & Communications will be accountable as follows: - Assist with the development of an organizational growth strategy for driving marketing and event objectives to meet annual revenue and retention targets, including brand management, membership, event marketing and PR/media relations.
- Create and manage marketing automation/e-mail campaigns to include copywriting and project management.
- Manage and update website pages while implementing SEO best practices
- Develop and manage integrated marketing and social media plans to unite functional and product areas.
- Execute brand strategy to include brand identity, tag line, positioning, brand architecture, voice, and creative.
- Develop and maintain targeted experience, communications strategy and marketing efforts.
- Work with staff to develop a unified brand experience across all platforms and channels.
- Assist with department budget and marketing plan; forecasting and P/L development for all marketing programs including membership, event marketing, and brand management.
- Manage digital marketing communications and strategies for Association Forum, including email marketing, paid search, ad placement, video and social media.
- Manage social media strategies and performance metrics
- Work with CEO specific to content and program format for CEO and C-suite engagements.
- Manage data analysis, segmentation, email and newsletter execution.
- Implement persona research identified through recent branding research.
- Co-lead the execution of the integrated content strategy with Vice President of Membership and Education nd Manager of Content & Publications.
- Promote team building and communicate initiatives to all levels of the organization.
- Promote innovation, agility and quality or other core values to Association Forum collaborators including members, suppliers, vendors, speakers, etc. Ensure staff understands, communicates and delivers organizational values at every touchpoint including programs, business development, customer service, etc.
- Work with staff to develop strategies that address brand successes, issues, and challenges and that support the Association Forum market position and growth.
- Staff liaison to the Association Forum Committees as assigned.
|
