| Full Time 40 hours Grade 055 Simon Grad Sch Operations Responsibilities The Simon Director of Strategic Marketing is responsible for the translation and adoption of the Simon Business Schoolâ™s brand and marketing strategies. The Director oversees the creative strategy, development, and execution of design and content that supports the Schoolâ™s top-level, strategic marketing initiatives. This role manages the efforts of an internal creative team and other outside vendor and freelance partners. The director oversees conceptual, design, and production processes for the Schoolâ™s most visible communications. This individual will have strong digital content, publications, and social media experience to help build and execute against Simonâ™s marketing communications objectives. This person will create, manage, and evaluate social media strategy, initiatives and campaigns to enhance Simonâ™s brand awareness and reputation with key external audiences and drive success of program objectives. The successful candidate will create and develop campaigns and tactics that engage followers while promoting the Simon brand of business education. The role maintains a collaborative culture and process for designing across all mediums, and balances big-picture creative strategy and ideas with day-to-day production realities. Strategic Marketing & Strategy Builds and executes brand, marketing, and social media strategy through competitive research, platform determination, benchÂmarking, messaging, audience identification and display advertising campaigns. Strategy should establish/elevate a unified brand presence across multiple channels and platforms, increase engagement, and deliver quantifiable results. Works with the Assistant Dean to define objectives and articulate the Simon brand, and helps develop multi-channel content strategy and communications plan to be executed across paid and owned media channels. Manages and oversees content on website, marketing materials, PR, and social media platforms; seeding content into social applications as needed generating high levels of engagement¿ and assumes responsibility for consistent, quality postings. Identifies trends and insights, and optimizes performance based on the insights. Brand Implementation Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print). Oversee design and production of marketing materials from inception to deployment. Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting. Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. Assess market opportunities and track market trends. Remain current in branding trends and best practices and apply learnings to Simon brand strategy. Manage and liaise between internal stakeholders and our external communications and brand strategy firm. Lead research efforts for any background information needed to inform marketing, branding, and/or communications plans/programs. Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives. Obtains market share by developing marketing plans and programs for each degree program; directing promotional support. Creative Management Work in collaboration to develop and maintain an annual work plan, production schedules, and budget for producing strategic print and electronic communications supporting the Schoolâ™s key priorities and initiatives. Ensure design of high-quality and distinctively creative solutions appropriate to partnersâ™ objectives and audiences. Supervise in-house and contract designers, photographers, videographers, and production professionals to complete creative assignments. Maintain Simon Business Schoolâ™s visual identity standards and revise as needed, in partnership with the Art Director. Consult with the Assistant Dean on all projects to establish the prioritization level as well as ability to engage with the project. Oversight for projects assigned to the creative team from concept to completion, working closely with the key partners across the school to achieve their objectives. Supervise the project manager and marketing administrator who coordinate as the publication requirements, design, costs, scheduling, and other production management issues. Participate in overall marketing communications planning and contribute to an integrated marketing effort by sharing news and opportunities uncovered by the creative services staff. Qualifications Bachelor's degree in journalism, public relations, marketing, English or a related field required. Advanced degree preferred. Five years of relevant experience required. Competencies Excellent verbal and written communication skills required. Skill with both academic and non-academic audiences preferred. Strong research and organizational skills are required, as well as a demonstrated ability to work independently. Personnel management experience preferred. Problem-solving, decision-making and strategic skills required. Ability to develop sensitive and effective ways to communicate with key University audiences, including students, faculty and leadership required. Ability to coach others regarding communications best practices required. An understanding of the education, research, and service mission of a major research university is required. Experience in higher education is preferred. Ability to manage communications needs within deadlines for all phases of a project while maintaining professionalism and product quality required. An ability to exercise a high degree of judgment and diplomacy and an impeccable commitment to confidentiality are required. Ability to navigate a complex environment and anticipate the needs of senior leaders required. |
